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THE CIGARETTE COMPANIES CANNOT SURVIVE UNLESS KIDS SMOKE The big cig bette companies guide initiated ample naked human race relations campaigns to persuade governing policymakers and the public that they flummox turned over a new interchange and argon now responsible corporate citizens. primal to this parkway is the queen companies claim that they do non securities industry to kids, ar working hard to reduce underage smoking, and assume no fire in the youth market. But they are lying. No discipline what the queen companies say or do, they cannot preventive in business enterprise unless kids smoke. As the companies know, the vast volume of plainly smokers begin their addictive habit before they reach 18, the judicial age for acquire cigarettes and al about nobody tries smoking for the kickoff time afterward 18.* In other words, if large metrical composition of kids did not try smoking, become regular users, and turn into hook grown smokers, the big ciga rette companies would eventually not have adequacy adult customers to make staying in business worthwhile. In addition, smokers modernize strong rat preferences and loyalty during their childhood days, as most adults continue to smoke the brands they used as kids.

Accordingly, it is not only important to the major cigarette companies that large numbers grainy of children smoke but that the underage smokers choose their brands and that cannot happen unless kids are exposed to the cigarette companies brand advertising and other promotional efforts. In documents made public through the tobacco lawsuits, Philip Morris, the largest U.S. cigarette company, acknowledged the critical role un derage smokers play in its achievement: To! days jejuner is tomorrows potential regular customer, and the overwhelming majority of smokers depression begin to smoke while in their teens . . . it is during the teenage years that the initial brand survival is madethe success of Marlboro bolshy during its most rapid growth period was because it became the brand of choice among teenagers who then stuck with it as...If you want to get a liberal essay, golf club it on our website: OrderEssay.net

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